Something I often hear among writing friends is, 'I'm not in the right zone/mood to write today.' It's a struggle for me a lot of the time, so I wondered-how do writers get into the 'zone'? I asked several author and writer friends how they 'zoned in', and several key themes emerged: 1. Schedule time The hardest thing for most writers is making time for writing. We're either so busy with other aspects of life that our creative endeavours play second-fiddle, or we find oursel

I've been attending a workshop at the KSP Writer's Centre to do with creating an author brand. The gorgeous and talented Natasha Lester has been running this workshop, and has been getting us writer-types to think about what we see as quintessentially 'us', and how we'd like that to reflect in our author branding. But, how do you separate who you authentically are with how you want the public to perceive you? And I'm not talking about physical appearance (although it does co